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Big data is often compared to oil because it’s a valuable resource that can be used to generate energy and power. Just like oil, big data is useless unless it’s refined and used in the right way. When it comes to big data, there are a lot of different ways to refine and use it. And, just like with oil, the most valuable big data is the data that’s most difficult to access and process. Big data is often used for marketing purposes. Companies can use big data to target ads more effectively and to understand their customers better. Big data can also be used for research purposes. Scientists can use big data to study everything from human behavior to the effects of climate change. There are endless possibilities for what big data can be used for. And, as the world becomes increasingly digitized, the amount of big data available will only continue to grow.