On page SEO refers to the strategies and techniques used to optimize individual web pages to rank higher in search engine results and attract more traffic. This includes optimizing elements like the page title, meta descriptions, headers, and URL structure. Additionally, on-page SEO focuses on keyword usage, ensuring that targeted keywords are strategically placed throughout the content while maintaining natural readability. Other important aspects include improving page load speed, making the website mobile-friendly, and ensuring a clear internal linking structure. By optimizing on-page factors, websites can improve search engine rankings, enhance user experience, and drive more organic traffic.