on page SEO refers to the optimization efforts made directly on a website to improve its search engine visibility and user experience. It involves various strategies aimed at making the website more search engine-friendly and relevant to users. Key aspects of on-page SEO include optimizing meta tags (title tags, meta descriptions), creating high-quality and relevant content, using appropriate headings and subheadings, optimizing images with alt tags, and ensuring the site’s URL structure is clear and descriptive.