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Tuna is known as chicken of the sea so I guess this nostalgic makes brand makes sense.
However, after googling the origin of the brand, the rooster logo becomes clear. Founded in 1892 by Alfred Clouet, the rooster is actually a symbol of France 🇫🇷 🐓
Sketch of the day 1457 in my moleskine sketchbook : Ayam brand sardines.

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