Open bottles and glittering drops are examples of visual components that can effectively express a sense of freedom, carelessness, grace, and delicacy in an advertisement. Visit us Bleu de chane Certain advertisements, though, might have a different and perhaps more overt message, such the claim that wearing a particular perfume will magically draw a man. In contrast to the deeper messages presented in other advertisements, this style of communication may come across as awkward and shallow. Often, successful fashion advertisements appeal to the goals and wishes of their target market by employing glitz, glamour, and other visual and emotional clues to imply that purchasing the product will help the user come closer to their ideal selves and a desirable lifestyle.